01 / INSTAGRAMFEED
Portrait and square for Instagram.
Portrait and square formats for the stories you want people to keep swiping through.
INSTAGRAM 4:5 · TIKTOK 9:16
Carousel maker for indie founders
Turn a launch, a new feature, or a hard-won lesson into a story people want to swipe through. Postella shapes the story, builds the slides, and sends them straight to Telegram.
Instagram and TikTok formats for your stories.
Choose your platform and format. Postella gives your story the space, pacing, and shape each feed calls for.
02 / TIKTOKFULL SCREEN
Full-screen stories for TikTok.
Vertical slides that give each thought its own moment on the For You feed.
Brand profiles for Instagram and TikTok.
Save the audience, point of view, and visual direction for each platform. Start the next carousel with the context already set.
YOUR BRAND PROFILES
THE DETAILS THAT MAKE IT SOUND LIKE YOU
- Audience
- Indie founders
- Point of view
- Build in public
- Voice
- Clear, curious
- Language
- English
- Visual direction
- Obsidian / ember
TikTok
- Audience
- Curious builders
- Point of view
- Show the process
- Voice
- Direct, warm
- Language
- English
- Visual direction
- Bold / editorial
Illustrative profile values · make each one your own.
The path from raw idea to finished carousel.
A few details are all it takes to give your next post a clear point of view, a strong arc, and finished slides.
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01
Your carousel brief.
A launch, a lesson, a customer question—or the idea you can't stop thinking about.
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02
Choose an Instagram or TikTok carousel.
Choose Instagram or TikTok, then set the slide count and aspect ratio.
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03
Download your finished carousel.
Get the finished images in Telegram, ready to save and share on your platform.